Privacy Policy

Last updated: 8 June 2026

This Privacy Policy explains how ALD Installations Ltd ("ALD Installations", "we", "us" or "our") collects, uses, stores and protects personal data. It applies to our website, our communications with you, and the business messaging services we provide on the WhatsApp Business Platform and Instagram.

ALD Installations Ltd is the data controller for personal data we process about our own customers and website visitors. When we process end-user messaging data on behalf of a business client, we act as a data processor under that client's instructions.

1. Who we are

ALD Installations Ltd is a company registered in England & Wales (Company No. 16537847), with its registered office at Flat C, 18 Beaconsfield Road, London, N11 3AB, United Kingdom. You can contact us about privacy matters at david@aldinstallations.co.uk.

2. Information we collect

Depending on how you interact with us, we may collect:

• Contact details — such as your name, email address, phone number and company name, when you contact us or become a client.
• Account & business information — details needed to set up and manage your WhatsApp Business and Instagram messaging, including business name, phone number, and Meta Business account identifiers.
• Messaging data — the content and metadata of messages exchanged through the services we operate on your behalf (for example, WhatsApp and Instagram conversations between you and your customers).
• Technical data — such as IP address, browser type and basic usage information collected automatically when you visit our website.

3. How we use your information

We use personal data to:

• provide, operate and maintain our messaging services;
• set up and verify business accounts with Meta platforms;
• respond to enquiries and provide customer support;
• send service-related communications;
• improve and secure our services; and
• comply with legal and regulatory obligations.

4. Legal basis for processing

Under UK GDPR, we rely on the following legal bases: performance of a contract (to deliver our services), legitimate interests (to operate and improve our business), consent (where required, for example certain communications), and legal obligation (where the law requires it).

5. Sharing your information

We do not sell your personal data. We share data only with:

• Meta Platforms, Inc. — to deliver messaging through the WhatsApp Business Platform and Instagram, in accordance with Meta's terms and policies.
• Trusted service providers — such as hosting and infrastructure providers that help us run our services, bound by confidentiality and data-protection obligations.
• Authorities — where required by law or to protect our legal rights.

6. Data retention

We keep personal data only for as long as necessary to provide our services and to meet legal, accounting or reporting requirements. When data is no longer needed, we securely delete or anonymise it. Messaging data processed on behalf of a client is retained according to that client's instructions.

7. Data deletion requests

You may request deletion of your personal data at any time by emailing david@aldinstallations.co.uk with the subject line "Data Deletion Request". We will verify your request and delete the relevant data within 30 days, unless we are legally required to retain it.

8. Your rights

Under UK GDPR you have the right to access, correct, delete or restrict the use of your personal data, to object to processing, and to data portability. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

9. Data security

We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss or misuse. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. International transfers

Some of our providers (including Meta) may process data outside the United Kingdom. Where this happens, we rely on appropriate safeguards such as standard contractual clauses to protect your data.

11. Cookies

Our website uses only essential cookies needed for it to function. We do not use advertising or third-party tracking cookies.

12. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page, with the "last updated" date shown above.

13. Contact us

For any questions about this Privacy Policy or your personal data, please contact us at david@aldinstallations.co.uk.